Advertising SVĚTLO
Standard sizes
Prices of advertisement (CZK)
| Size | ELEKTRO | SVĚTLO | |
| Cover | |||
| 1st p. *) | 39 500,– | 28 500,– | |
| 2nd p. | 49 800,– | 41 800,– | |
| 3rd p. | 49 800,– | 41 800,– | |
| 4th p. | 56 000,– | 49 000,– | |
| Inside | |||
| 1/1 | 43 800,– | 36 800,– | |
| 1/2 | 24 400,– | 19 800,– | |
| 1/3 | 16 500,– | 14 500,– | |
| 1/4 | 14 200,– | 13 500,– | |
| 1/6 | 10 000,– | 10 500,– | |
| A4 card - 2 pages - 1thick sheet (200 g/m2) | |||
| 2/1 | 58 000,– | not aviable | |
| *) on the front page photo and logo only; the text (max. 600 charracters) on the first page 1 inside of the magazine | |||
Text advertisement (PR articles)
Detailed instruction in Czech here.
Commercial and promotional articles
are paid in accordance with printed area. The price of article is 50 % of the advertisement price (see the upper table). Recieved articles are revised and arranged according to the magazine layout. Editors reserve the right to make technical and linguistic editing and the right to refuse unoriginal or unqualified articles.
are paid in accordance with printed area. The price of article is 50 % of the advertisement price (see the upper table). Recieved articles are revised and arranged according to the magazine layout. Editors reserve the right to make technical and linguistic editing and the right to refuse unoriginal or unqualified articles.
Technical product information
(size: up to 1 600 characters and one photo) with additional company name, telephone number, e-mail address and web address
Elektro, price 4 000 CZK
The company blurb in the framework of the article „What can you see at the fair..."
text 1 200 characters, product photo, company logo
Elektro price 4 500 CZK
(size: up to 1 600 characters and one photo) with additional company name, telephone number, e-mail address and web address
Elektro, price 4 000 CZK
The company blurb in the framework of the article „What can you see at the fair..."
text 1 200 characters, product photo, company logo
Elektro price 4 500 CZK
Record in overview Chart Guide through the offer...
in Světlo 6/2017: 1 100 CZK
Discount
for repeated advertisement in the magazines of FCC Public:
10 % (2×)
15 % (3× to 4×)
20 % (5× and more)
The front-page advertisement and the inserted advertisement cannot be discounted. Special discount for the couple of objects (advertisement + PR article) for contemporary publishing in the same issue: only more expensive object will be invoiced. Other advertisement of the same company would be considered as a non reduced one if other condition is not stipulated (e. g. a long term order).
10 % (2×)
15 % (3× to 4×)
20 % (5× and more)
The front-page advertisement and the inserted advertisement cannot be discounted. Special discount for the couple of objects (advertisement + PR article) for contemporary publishing in the same issue: only more expensive object will be invoiced. Other advertisement of the same company would be considered as a non reduced one if other condition is not stipulated (e. g. a long term order).
Other conditions
- surcharge 15 % for atypical size of advertisement,
- surcharge 10 % for positioning according to the advertiser requirement (not for inserted announcement, front cover and the central page of the copy),
- cancellation fee:
– up to 10 days before a closing date 30 %,
– up to 1 day before a closing date 50 %,
– on closing date and later 100 % of the advertisement price.
Advertisement can be reclaimed for imperfection up to one month from the launch day of the issue with the object of complaint, but not in the case the pre-printing documents (or files) has been delivered after the editors’ closing date.
Mentioned prices are meant as a fee for publishing in the journal; not for designer’s processing. You can order the graphic design and pre-press of your advertisement at the publisher’s designer’s office.
The prices are written in CZK and the VAT 21 % will be added.
In the case of a long term contract the individual discount can be provided. Ask theproposal, please.
In the case of a long term contract the individual discount can be provided. Ask theproposal, please.
Inserted advertisement
| Weight | ELEKTRO | SVĚTLO |
| max. 25 g | 19 000,- | 16 000,- |